Friday, February 27, 2009

STANLEY Auto Floor Mats

This interesting licensed brand extension was found at a local Wal-
Mart. The attempt to convey the brand equity with plastic 'metal'
inserts doesn't reinforce STANLEY as a quality, durable product that
the brand once stood for...

Wednesday, February 11, 2009

Keeping up with Twitter

Websites need to keep up with url sharing on twitter rather than losing the url to a tinyurl replacement in people's tweets.

This would be really easy to do since most people describe the posts in their tweets:

nyt.com/asdf1234 could link directly to a news article.

Same with CNN: cnn.com/asdf1234